Free playbook · PDF · 25 pages
The AthleteScale Playbook.
Turn athlete content into sales you can trace. One athlete your buyers already trust, their content run as ads from their own handle, every sale tracked.
PDF, 7.4 MB. No form, no email.
Dev Anandpara
Founder, Evolve Demand
Combat X × Jax Forrest signature drop, three-week presale. Meta-attributed, from Meta Ads Manager.
What’s inside
Twelve sections, one system.
How to go from “we paid an athlete and got a lot of likes” to knowing which post sold what. Use it yourself, or hand it to your team.
Part 1 · The problem
Why most athlete deals end with a screenshot, not a sales number.
- 01You don’t have a reach problem. You have a receipt problem.
Most athlete deals are judged on views and likes. The money is in the clicks, orders and repeat buyers, and you only see those with tracking.
- 02Posted once vs. run as ads.
One post buys a single day in the feed. The same content run as ads reaches the buyers you target, week after week, with every sale traced.
Part 2 · The system
Four steps from athlete post to paying customer. Run them in order.
- 03The AthleteScale System, on one page.
Match, shoot, run, track. When a campaign underperforms, one step is broken: find it before you touch the budget or swap the athlete.
- 04Step 1 · Match the athlete.
A five-point fit scorecard: buyer overlap, real use, on camera, where their fans are, and ad permission. Anyone under 3 on buyer overlap or ad permission is out.
- 05Step 2 · Shoot content that sells.
One half-day shoot, many ads: 6–10 hooks, 3–4 real-use scenes and a 15-second take to camera, plus the six hook types to shoot every time.
- 06Step 3 · Run it from their handle.
Partnership Ads on Meta and Spark Ads on TikTok, and how one shoot becomes 18 ads to test: 3 hooks × 2 lengths × 3 formats.
- 07Step 4 · Track and scale.
The Athlete Receipt, one line of truth for every sale; the minimum tracking to set up; and the weekly call on what to raise, pause and reshoot.
Part 3 · The proof
A real presale, the weekly numbers, your first 60 days.
- 08Combat X × Jax Forrest.
$1,679 in Meta ads, $15,944 in tracked sales and 92 orders over a three-week presale, and what actually moved.
- 09The numbers to check every week.
Six numbers with their formulas, a weekly scorecard, and the math to set your target cost per sale before you sign an athlete.
- 10Selling a service? The lead version.
For gyms, apartments and other local services near a campus or arena: a local athlete, a lead form or booking page, and a text back within 60 seconds.
- 11Your first 60 days.
Step by step, from what to have in place before you spend a dollar to the day-60 read of sales against ad spend.
- 12Ten mistakes that waste athlete deals.
From picking by follower count to calling it after one week, each with its fix.
The deal
It closes with the AthleteScale guarantee and its terms: if the first 60 days don’t return your ad spend, the next 60 are free. The full terms are on the AthleteScale page.
Look inside
Worksheets, not theory.
Every step ends with an action you can take this week: a scorecard to fill in, six hooks to write, one order to trace back to its ad.
Step 1: the fit scorecard 
Hooks that open, endings that sell 
How one shoot becomes 18 ads 
The Athlete Receipt 
The numbers to check every week 
Your first 60 days
Free, no call
Rather we run it for you?
Start with the free Athlete Match. Tell us who buys it and your budget. In 48 hours: three athletes, fee ranges, a 60-day forecast.