The challenge
Smart Shield needed a steady flow of homeowners requesting quotes for window installations. Window sales live and die on lead volume — but raw volume is worthless if the sales team spends its day chasing people who were never going to buy.
What we did
We built Meta ad campaigns with optimized lead forms that pre-qualify prospects before they ever hit the sales team — asking the questions that separate a homeowner ready for a quote from a browser.
Every campaign runs on our weekly AI-monitored audit cycle: rising costs get caught early, budget flows to the ads producing the cheapest qualified leads, and the account gets a scorecard every Monday.
The results
Across three years and $199,920 in ad spend, Smart Shield has closed $1,413,465 in revenue — a 7.07x return. That is 71 closed jobs at an average of $19,908, from a pipeline converting at a 76% close rate. Cost per lead fell from $101.73 to $34.45 over the same period.
It has been a night and day difference for my company since we started working with Dev & Evolve Demand. Always readily available, always with new strategies. It's made such a difference.
More results.
Entertainment & Events3,129 tickets sold, $94,828 in revenue.
Ticket-sale campaigns, not awareness. A 2.4x return, up from 1.04x before Evolve.
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Home Improvement$148,720 signed from $31,984 in ad spend.
Booked jobs, not just leads — a 4.65x return, and 43% of their customer base.
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Restaurants & Hospitality176 online orders on $5,739 in ad spend.
Purchase tracking first, then optimization against finished orders — steady volume every month on about $1.5K a month.
Read the case study →Need a steady flow of qualified leads?
If it worked for windows, it can work for your service business. Book the free call and we'll show you the exact playbook.