3.35x return on a $3,700 test budget.

The challenge

Submersion Festival launched a brand-new ad account with no history — no pixel data, no seasoned audiences, no past purchasers to build on. And with a fixed festival date, there was no time for a slow warm-up: every week of learning had to pay for itself.

What we did

We built and scaled campaigns from scratch across Meta and TikTok, optimizing against actual ticket purchases from day one. Tracking went in before the first dollar of spend, so every decision ran on real conversion data instead of platform estimates.

As winners emerged, we increased spend 61% week over week — aggressive scaling, but only into campaigns holding their return.

The results

A $3,700 test budget returned $12,408 — a 3.35x return, at an average order value of $477 and a 5.94% click-through rate on the creative.