NJ Motorized Screens sells a niche home improvement product — motorized screens and awnings. Niche products cut both ways in paid media: less competition for attention, but a much smaller pool of genuinely interested homeowners. Broad targeting burns budget fast.
We used precise audience targeting built around the homeowners most likely to buy — property type, location, and interest signals — paired with optimized lead forms that filter for real project intent.
Campaigns ran on our standard weekly audit cycle: budget concentrated into the audiences producing the cheapest qualified leads.
In their best week, the campaigns generated 38 qualified leads at $15 per lead — proof that a niche product with precise targeting can outperform broad-market campaigns on cost.
Home Improvement7.07x return over three years.
Meta lead forms that pre-qualify homeowners — cost per lead down from $101.73 to $34.45.
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International Real Estate46 qualified leads per week.
Luxury real estate in Panama — international buyers at $15 per lead for a six-figure product.
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Entertainment & Events3.35x return on a $3,700 budget.
A brand-new ad account built from scratch — $12,408 on $3,700, at a $477 average order value.
Read the case study →Precision beats reach. Book the free call and we'll show you how tight targeting changes your cost per lead.