The challenge
NJ Motorized Screens sells a niche home improvement product — motorized screens and awnings. Niche products cut both ways in paid media: less competition for attention, but a much smaller pool of genuinely interested homeowners. Broad targeting burns budget fast.
What we did
We used precise audience targeting built around the homeowners most likely to buy — property type, location, and interest signals — paired with optimized lead forms that filter for real project intent.
Campaigns ran on our standard weekly audit cycle: budget concentrated into the audiences producing the cheapest qualified leads.
The results
In their best week, the campaigns generated 38 qualified leads — proof that a niche product with precise targeting can outperform broad-market campaigns on cost.
More results.
Home Improvement7.07x return on three years of ad spend.
Meta lead forms that pre-qualify homeowners — $199,920 in ad spend, $1,413,465 closed, at a 76% close rate.
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Restaurants & Hospitality176 online orders on $5,739 in ad spend.
Purchase tracking first, then optimization against finished orders — steady volume every month on about $1.5K a month.
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Entertainment & Events4.13x return on 2026 ad spend.
$37,357 in tracked ticket revenue on $9,036 — a festival audience built from a cold start.
Read the case study →Selling something niche?
Precision beats reach. Book the free call and we'll show you how tight targeting changes your cost per lead.