The challenge
New Look Painting needed booked jobs, not just leads. Painting quotes take time, so every hour spent on a tire-kicker is an hour not spent closing real work.
What we did
We ran targeted Meta campaigns in their service area with forms designed to filter out tire-kickers — qualifying for project type, timeline, and location before a lead ever reached the calendar.
Closed revenue was tracked back to campaigns, so optimization decisions were made on booked jobs, not form fills.
The results
The result: $148,720 in signed work from $31,984 in ad spend — a 4.65x return, measured in jobs signed and invoiced, not estimated from platform reports. Those campaigns now account for 43% of New Look's entire customer base, with a further $260,000 sitting in open quotes.
More results.
Home Improvement7.07x return on three years of ad spend.
Meta lead forms that pre-qualify homeowners — $199,920 in ad spend, $1,413,465 closed, at a 76% close rate.
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Entertainment & Events3,129 tickets sold, $94,828 in revenue.
Ticket-sale campaigns, not awareness. A 2.4x return, up from 1.04x before Evolve.
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International Real Estate46 qualified leads per week.
Luxury real estate in Panama — international buyers for a six-figure product.
Read the case study →Want returns measured in booked jobs?
Book the free call. We'll show you how tracking closed revenue — not leads — changes every budget decision.