Case Study

Smart Shield Windows Case Study

Project Overview

Better leads, lower cost, no wasted spend.

Smart Shield Windows wanted to increase qualified leads, improve campaign performance, and reach more homeowners searching for window replacement and installation services. The goal was to generate more conversions while improving cost efficiency.

Challenges Faced

During our initial analysis, we identified key areas for improvement:

High cost per lead
Opportunity to increase reach and visibility
Need for stronger audience targeting
Improve conversion performance
Our Approach

Strategy & Planning

We created a customized strategy focused on targeting homeowners actively searching for window replacement services.

01
Audience and location targeting

Targeted audience and location-based optimization to reach high-intent customers and improve campaign effectiveness.

02
Campaign Restructuring

Refined the campaign structure to improve performance, budget efficiency, and audience reach.

03
Ad Messaging Improvements

Enhanced ad messaging to create stronger engagement and attract more qualified customers.

04
Conversion-Focused Strategy Planning

Developed a conversion-driven strategy designed to maximize leads and improve campaign results

Execution & Implementation

After planning, we optimized campaigns and continuously monitored performance.

Audience optimization
Budget Adjustments
Ad performance improvements
Conversion tracking
Ongoing campaign adjustments

Performance Growth & Results

The campaign delivered significant performance improvements:

92%

Results increased by
(100 → 192)

+28.04%

Clicks increased by

+21.50%

Reach increased by

+69.62%

Cost per result improved from($466.19 → $253.34)

Results Delivered
Before 100 results
After 192 results
Cost Per Result
Before $466.19
After $253.34

Data Analysis & Business Growth Impact

Through ongoing optimization and performance analysis, we improved campaign efficiency and generated stronger lead opportunities.

Increased Qualified Leads
Generated more high-intent leads by targeting the right audience and improving campaign strategies.
Lower Acquisition Costs
Reduced customer acquisition costs through continuous optimization and performance-focused adjustments.
Improved Campaign Performance
Enhanced overall campaign effectiveness by increasing efficiency and driving better results.
Better Visibility and Business Growth
Strengthened brand presence and created new opportunities for long-term business growth.

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