New Look Painting & Remodeling Case Study
Project Overview
Better leads, lower cost, no wasted spend.
New Look Painting & Remodeling wanted to improve lead generation, increase visibility, and attract more qualified customers while improving overall campaign performance. The goal was to generate better results while controlling advertising costs.
Challenges Faced
At the beginning of the project, we identified several challenges:
High Cost Per Result
Need for better audience targeting
Low Campaign Efficiency
Opportunity to improve conversion quality
Strategy & Planning
We created a customized strategy focused on attracting high-intent customers and improving campaign performance.
Audience Research & Targeting
Rebuilt audience segments around homeowners actively likely to need painting & remodeling services.
Campaign Restructuring
Reorganized campaign and ad set structure to reduce overlap and improve budget efficiency.
Geographic Optimization
Tightened service-area targeting to focus spend on the highest-converting locations.
Ad Copy Improvement
Refreshed messaging and creative to speak directly to homeowner pain points and intent.
Execution & Implementation
We created a customized strategy focused on attracting high-intent customers and improving campaign performance.
Performance Growth & Results
The campaign showed strong improvements after optimization:
Results Increased
(25 → 75)
Cost Per Result Reduced
Ad Spend Reduced
Reach Increased
Results Delivered
Cost Per Result
Data Analysis & Business Growth Impact
The campaign showed strong improvements after optimization:
Higher-Quality Leads
More inquiries from homeowners genuinely ready to hire.Better Campaign Performance
Every dollar worked harder across the full account.Reduced Acquisition Costs
A significantly lower cost to win each new customer.Increased business visibility
Stronger reach and brand presence in target service areas.Ready to Generate More Qualified Leads?
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