200 tracked new customers in 90 days, at or under your break-even, or you don’t pay.
Shopify brands doing $10k–$100k a month. Free audit first: your true cost per new customer, no call needed.
Video ads and athlete content for PlayerVault and Combat X
Four parts, one number.
Your true new-customer break-even and 60-day LTV from Shopify, in week one. It caps everything after.
includes: Break-Even Map · Offer Lab · Scale Protocol
20–30 new ads a month. Losers cut inside 72 hours; winners get variations before they fatigue.
includes: Creative Engine · Creative Vault · athlete content via our NIL partner
- MonNew ads go livehooks, offers, formats
- 72 hLosers cuton cost per new customer
- Day 7Winners get variationsbefore they fatigue
Ads that exclude existing customers, cost-capped at your break-even. Budget steps up 20% every week the cap holds.
includes: New-Customer Ads · Meta, Google Shopping; TikTok from $7,500 a month in ad spend
- $48cost cap, from your Break-Even Map
- +20%budget step each week the cap holds
- 0returning customers in the audience
Email and SMS timed to your reorder window: a break-even customer becomes profit on order two.
includes: Second-Order Engine · Klaviyo Rescue · Order Receipts
- Day 0First order$65, bought under the $48 cap
- Day 21Reorder texttimed to your reorder window
- Day 24Second order$0 to acquire
PlayerVault × ShopGrow
E-commerce brand. Before us, PlayerVault got 45 cents back per dollar; since May the account runs at 2.31x overall and 3.1x across August and September.
Return on ad spend
- Before us0.45x
- August & September3.1x
Nobody told you what a new customer costs. We report that number, agreed in week one and reconciled to Shopify. Dev Anandpara, Evolve Demand
Three guarantees, in writing.
- 01Volume
200 tracked new customers in 90 days at or under break-even, or the fee is free until we get there.
- 02Efficiency
Rolling 30-day cost per new customer under your Break-Even Map number, or the month is free.
- 03Proof
Every new customer reconciled to Shopify, or the month is free.
Terms, in full: Minimum ad spend $3,000 a month, on your card. Contribution margin 40% or more. A new customer is a first order, per Shopify’s new-customer flag. 90 days from launch. Free means the management fee.
One brand per category per region.
What founders ask before they start.
Keep them if they report new customers at a cost you agreed on. If they report a ROAS, ask how much of it is returning customers. That answer is usually why brands move to us. Switching takes two weeks, and we run the Break-Even Map before anything in your account is touched.
Then the audit will say so, and it is free. Meta’s ROAS counts returning customers and view-through sales. The number a Shopify brand runs on is cost per new customer against break-even. If yours is already under, we will tell you and leave you alone.
The management fee depends on your volume and your margin; we quote it before you sign. If we do not hit 200, you do not pay the fee until we do. The real gate is the $3,000 a month minimum ad spend; below that the system cannot produce the volume.
You approve every ad before it runs and you keep every file. We build from your product, your founder and your customers, and the first batch comes from what already converts in your organic. The Creative Engine is volume and testing, not a new brand voice.
$3,000 a month in ad spend on your card, with a contribution margin of 40% or more. Below that, 200 new customers in 90 days is not realistic and we will say so in the audit rather than take the account. You need a Shopify store; the reconciliation runs on its new-customer flag.
200 tracked new customers in 90 days, at or under break-even, or you don’t pay.
Free Break-Even Audit from your Shopify data.
P.S. We guarantee break-even, not ROAS, because we control your cost per customer and creative, not your margin. You profit on order two.
Start with the free Break-Even Audit.
Two exports, one page back: true cost per new customer, break-even, and how much ROAS is returning customers.
Book a quick call.
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